 |
08 September |
 |
|
|
|
|
|
 |
|
|
|
 |
|
UK ATHLETICS
As the national governing body for the sport of athletics, UK Athletics is dedicated to raising performance standards in every event, every region and every age group, and achieving medals at World Championships and Olympic Games. UK Athletics also works closely together with over 1,400 clubs, thousands of schools and local authorities, and Home Countries athletics associations to grow talent and ensure that athletics remains the nation’s favourite Olympic sport. Its three primary roles are:
Governance
UK Athletics is wholly responsible for developing and implementing the rules and regulations of the sport, including anti-doping, health and safety, welfare, training and education for coaches and officials, and facilities licensing.
Development
UK Athletics is committed to improving and developing the sport from grassroots right through to podium and is proud to run a competition structure that meets the needs of athletes at all levels and abilities. Nurturing athletes of all ages and preparing them for the world stage is achieved through continual investment in facilities, clubs and performance centres, developing the finest coaches, working with the very best officials, and offering medical expertise that is second to none.
Funding
As a business, UK Athletics is responsible for securing commercial partners and sponsorship to fund and help develop the sport. UK Athletics is proud to have the biggest sports sponsorship deal outside of football with Norwich Union, along with support from National Lottery, UK Sport, BBC and adidas, amongst other commercial partners.
|
|
|
|
|
|
|
NORWICH UNION
Norwich Union has been the number one sponsor of UK Athletics since 1999 and recently committed nearly £50 million to the sport until 2012 to help prepare champions of today and tomorrow on and off the track.
The company’s investment in grass roots athletics has trebled, enabling UK Athletics to start revolutionising the way the sport is delivered in schools to help transform Britain into a sporting nation. By 2012 it is estimated that over 10 million children, 1.5 million families and over 100,000 teachers in nearly every school in the UK will have been engaged in Norwich Union-funded schemes.
Coupled with other school sport initiatives such as its support of Double Olympic Champion Dame Kelly Holmes in her role as National School Sport Champion, and support for Ian Wright’s Channel 4 programme ‘Unfit Kids’, Norwich Union is at the forefront of championing the importance of increased sporting activity for school children across the UK to help prepare them for life’s future challenges.
www.norwichunion.com/sponsorship
|
|
|
|
|
|
|
